5 Effective Keys to Business Networking | Claybrook NLP Articles

By Sally Pettitt

Why is business networking important to your company?

Have you recently started or have your own business and would like to increase your client database? Would you like to build long lasting building business relationships? Would you like to raise the profile of your business through the most cost effective way of marketing? Would you like to meet other business people in your local area or take your business into a new area? Would to like to reach a target market all under one roof?

Networking is essential for most business people as it will help increase awareness of your company and help build trust. Trust is the foundation to all relationships including in business.

What is Business Networking?

There are so many advantages to Business Networking when it?s done properly as there is more to it than just going into a room and collecting business cards and handing out as many as you can. Everyone who owns a business should invest in learning the skill to business networking as it is a really fun and exciting way of profiling your business and yourself.

How to begin Business Networking?

Now you know why you would want to build networking into your marketing plan and what exactly it is but how do you go about beginning to network successfully?

Here are the Five Keys to Effective Business Networking to help get you started.

1. Look for meetings

There are many different types of business networks out there and you need to find ones that are right for you. The types of business networking events you might come across are: formal to informal, women only to mixed and niche to all types of businesses. You will also find that some require a membership fee and some are pay as you attend.

2. Have an elevator speech and 60 seconds ready

This is your ?vocal advert? for your company and very important as you want to grab the attention of every person you talk to. Practise them at home before you go to the networking event.

3. Be confident

Confidence in the way you talk, stand and greet other people will help you build trust. Behaving confident shows that you have faith in yourself and your company.

?4. Be prepared

Remember to take?..

Plenty of business cards and other promotional material

A map and directions of where you are going

Have a 60 seconds and elevator speech rehearsed

A pen

5. Follow up

So having gone to the meeting you have left with a pile of business cards so now what? Arrange one to one meetings with the people you want to learn more about by emailing them and arranging a time. Think ?how can I or can I help this person? rather than ?What can I sell to them? This is where you start to build your business relationships and your reputation.

What if you were to start business networking?

By starting to Business network you have control to?.

1. Uncover new business opportunities
2. Make more profits
3. Meet or exceed targets
4. Raise your personal profile
5. Build trust
6. Gain a good reputation

?

Sally Pettitt

Director

The Mother Factor

www.themotherfactor.com

Our next Effective Networking Workshop will be 12^th October 2011 in Pinner, Middlesex at the special rate of ?67 (normally ?100) to anyone mentioning Claybrook NLP Ltd. Contact Sally Pettitt on 07872 469501 or email sally@themotherfactor.com for a full profile.

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Sheila Patel BSc (Hons) MABNLP, TLTA, MABH Certified Trainer and Master Practitioner of NLP, Time Line Therapy? and Hypnosis Member of ABNLP, TLTA, ABH Sheila started the journey towards NLP 15 years ago, when she studied BSc (Hons) Psychology and having graduated, went straight into NLP. Now, fulfilling a passion of helping others help themselves, Sheila's reputation for inspiring fun, energy and personal development have been realised through Claybrook NLP. Sheila has completed the rigorous, thorough and highly prestigous Trainers Training Programme with Dr's Tad and Adriana James, achieving 99% in the final exam! Coupled with the desire to work with and for People Development, she has combined years of experience in both private and public sector business to become an international Trainer of NLP. Sheila has 15 years service in Local Authority and the NHS and understands how important communication is. Her ability to teach others the techniques and processes of each department was so valuable; she often had the enviable task of training newcomers to the organisation. A role she found fulfilling and enjoyable. Previous to that Sheila worked over 10 years in the private sector in Accountancy Training for AAT, ACCA and CIMA qualifications, as well as in Construction Engineering and a major Travel company. During these early years she accumulated corporate knowledge and developed skills that formed the foundation for current work, and recognises how valuable NLP is in a number of contexts. "Sheila has a thorough understanding of the subject and speaks very passionately. Very impressed with the way the course was delivered and the way Sheila gives attention to each attendee. " JH, London

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