SnapGiant is an integrated social and mobile marketing solution, dedicated to helping small businesses effectively connect with their customers by leveraging proven?mobile and social marketing strategies.?So how do you take advantage of social and mobile marketing? Here are some small business marketing tips to think about.
1. Define Your Goals
What would you like to achieve? Increase sales, gain new customers, instill brand loyalty, or achieve more involvement? Once you?ve set a goal, define it and don?t stop until you hit that goal.
Sample Social Media Marketing Goal: Gain 100 new Facebook followers
How? Offer updates on your products and services, post industry-relevant articles, and invite followers by involving them in your business decisions. Do you have a new product or service to unveil? Promote it via social media channels and offer a modest gift card to the winning entry.
Sample Mobile Marketing Goal: Increase monthly sales by 10%.
How? Send text ads to your SMS distribution list offering discounts on your most sought-after items. Offer two-for-one deals and limited time offers. There is virtually no end to the type of offers and coupons you can create and send via SMS.
2. Create a Presence
From SnapGiant?s integrated dashboard, it?s easy to cross-pollinate between your SMS lists and Facebook. Cross-channel?social and SMS marketing strategies?will help your business increase its in-market profile.
3. Define Your Message
How are you going to inspire your target audience to get involved?
Sample Application: Social Media Marketing
Inspire involvement by appealing to something deeper. If you?re a restaurant, open voting on whether you should offer an organic dish. If you?re a retailer, open voting on what local clothing or craft maker you should stock. Find the feeling behind your product and become known for talking about that.
Sample Application: Mobile Marketing
Text ads are short, so words are valuable. Clarity must be your goal. In each text ad, inspire involvement with a clear offering, an obvious reason why it matters, and a simple call-to-action. Here are some examples.
4. Increase Your?Fan Base
Encourage users to share your content or information with friends to increase your presence.
Sample Application: Social Media Marketing
People share what interests them. Grab your followers? interest with catchy posts, humor, exclusive stories, and more. That will help increase your content?s sharing potential. Don?t only talk about yourself.
Sample Application: Mobile Marketing
People love deals. Become known for offering stellar discounts via SMS and your subscribers will spread the good news to their friends and family.
5. Feed Your?Campaign
Make your campaign intriguing and interactive.? Include polls, contests, surveys, or giveaways.
Sample Application: Social Media Marketing
Once a month, ask a question on your website and on your Facebook profile, directing visitors to answer your Facebook post. Increase involvement by offering prizes. People love free things. Capitalize on that to feed your campaign.
Sample Application: Mobile Marketing
Send a text ad offering a discount or free promotion to all customers who walk in with a shirt saying how much they love your company. Become known for offering fun and wacky promotions that keep your customers guessing and ask for their suggestions.
6. Leverage Your?Social/Mobile?Marketing Plan
Integrate social media and mobile marketing with your other advertising channels: print, point of sale, radio, TV, or special events.
On your brochures, letterhead, business cards, and anything else in print, include your Facebook name and why people should find you online + your SMS short code to receive monthly promotions. In radio spots and television commercials, do the same.
7. Honesty Is Key
Always be transparent and upfront with your customers.
Sample Application: Social Media Marketing
Pretend your business Facebook profile is your own. Would you purposely mislead your friends and family? Of course not. You want to be trusted and respected. Act the same way with your business Facebook profile. Be honest and upfront.
Sample Application: Mobile Marketing
Do what your ads say you?ll do. If you?re offering 40 free t-shirts and you run out at 36, offer a gift card or discount to the last four. Follow through on your promotions and protect the trust people have in you.
Source: http://www.snapgiant.com/blog/small-business-mobile-social-marketing-strategies/
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