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Customer Relationship Management: Integrating Marketing Strategy and Information Technology

By admin - Last updated: ???, 9? 25, 2011 - Save & Share - Leave a Comment

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at th

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Posted in Marketing Relationship ? Tags: Customer, Information, Integrating, Management, Marketing, Relationship, strategy, Technology ? Top Of Page

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