In times of financial difficulties, it?s going to be tough for small businesses like your auto repair shop. You need to have a steady stream of customers to keep your enterprise alive. But, finding new customers on these days would be hard. However, once you have already built your credibility among your clients, there?s nothing to worry about. Providing your clients with quality repair services and great products is a strong foundation and reason enough for people to keep coming back to you.
You still need to turn those new clients into loyal customers, though. Here are some tactics to help you establish good relationship with them and keep them loyal to your business:
Tips on Keeping Customers Loyal to Your Business
o Get to know your customers. Create and keep a list of your clients with their names, addresses and birthdays (if possible). This way, it would be easy to communicate with them. You can send them news about product and auto repair service deals, arrival of new auto part replacement stocks and even greetings on their special days. These will make your customers feel that they are special and important to you. Sending them greeting postcards on their birthdays is also great.
o Give freebies and special discounts. Send your auto repair clients any items that will make them happy. You can send car key chains, dashboard organizer, car stuffed toys or any small accessories that your clients can display and use in their vehicles. These things will have your auto repair shop?s name, address as well as contact numbers. The more your customers see and use these things with your business name on it, the more they are reminded about you. If you don?t want to send these gifts directly to your clients, you can send them promotional prints with coupons that they can use for claiming. You can send in postcards, brochures or rack cards with tear-off portion.
o Be attentive to the needs of your clients. As much as possible, memorize the vehicles owned by your clients. With this, you can offer them any new products or services that will be great for their rides. For example, if a client owns an off-road truck that he usually drives to countryside and back roads, you may recommend a sturdy bumper cover and mud guard. You can also tell them when it is due for wheel alignment jobs or under chassis inspection. Sending postcards, flyers and brochures are ways to convey such messages. Your clients will feel and realize that you care for them and their vehicles.
o Keep your customers happy. Show your clients that you care for them and their vehicles like they are your real friends. Also, teach them of the things that they should know about auto repairs and maintenance. Let them know that you will always be striving hard to meet their demands as well as the demands of their vehicles. These things will all make your customers happy about your business, and therefore make them loyal to you.
If you are successful in doing any of the tips above, you don?t even need to find new clients. People will be coming to find you instead. That?s the best thing about having a business foundation that speaks of quality service and great customer service. Your business will become in-demand, thanks to word-of-mouth marketing.
Tags: Birthdays, Greeting Postcards, Loyal Customers, Quality Repair, Service Deals
Source: http://www.single-spark.net/marketing-ideas-to-earn-loyal-auto-repair-clients.html
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